
What is a translation style guide and why is it important?
Has your translator ever asked you: “Do you have a style guide?” And you wonder: What is a translation style guide? Why do I need it? If you are building an international marketing strategy to expand your customer base, you need to communicate your unique brand identity to connect with potential consumers in new markets. […]

IF TRANSLATORS WERE CAR MECHANICS…, or 4 common questions to ask before buying a translation service.
“Can you repair my car? I need it for tomorrow.” “Can I see it?” “No. Not until you tell me if you can fix it.” “Um…What kind of car is it?” “A blue one.” “I mean the manufacturer and model.” “That’s personal information I don’t want to disclose. When will it be ready?” “Well…what […]