Context is everything when it comes to translation
If you ask a translator: “How do you say x in y language?”, their answer will likely be: “It depends on the context”. Context is everything when it comes to translation. The market information To make the most of your international content, provide your translator with as much context as possible! Brief them with the […]
“Can’t read: won’t buy”: why you should localise your website
“Can’t read: won’t buy”: why you should localise your website “Can’t Read, Won’t Buy: 2014,” is a catchy title of a report published in April 2014 by an independent research firm Common Sense Advisory (CSA Research). The report contained findings of a survey of more than 3,000 global consumers in 10 non-Anglophone countries in Europe, […]
