7 tips for translating a website
Are you thinking about translating your website? Whether you want to respond to the newly developed consumer demands or expand onto international markets, you know that a multilingual presence is essential. (Just in case you need any convincing, you can read about why it is a good idea in my blog post here.) Choose your […]
Localization in digital financial services: best practices to get it right
Part 2: Best practices: how to localize your digital financial services and who can help you The localization helps to build trust. But do you know how to get it right, and who can help you? Welcome back to Part 2 of my series about localization in financial services. In Part 1 I set a […]
Localization in digital financial services: why it matters and how to get it right
This is Part 1 of my series about how localization in digital financial services can help you support your clients in their language.
What is a translation style guide and why is it important?
Has your translator ever asked you: “Do you have a style guide?” And you wonder: What is a translation style guide? Why do I need it? If you are building an international marketing strategy to expand your customer base, you need to communicate your unique brand identity to connect with potential consumers in new markets. […]
Context is everything when it comes to translation
If you ask a translator: “How do you say x in y language?”, their answer will likely be: “It depends on the context”. Context is everything when it comes to translation. The market information To make the most of your international content, provide your translator with as much context as possible! Brief them with the […]
IF TRANSLATORS WERE CAR MECHANICS…, or 4 common questions to ask before buying a translation service.
“Can you repair my car? I need it for tomorrow.” “Can I see it?” “No. Not until you tell me if you can fix it.” “Um…What kind of car is it?” “A blue one.” “I mean the manufacturer and model.” “That’s personal information I don’t want to disclose. When will it be ready?” “Well…what […]
Web Application Localization Best Practices
This video is a summary of 27 best practices shared by Nataly Kelly, VP Localization at HubSpot in her blog post on www.borntobeglobal.com. Following these guidelines will help make your content easier to localize. Read Nataly’s brilliant advice and tell us about your localization journey! Would you like to receive a copy of this video […]
Does Your Translator Ask Questions?
Why should a good translator ask you questions? From very generic ones before the project starts, such as asking you about the purpose and audience of your content, to more technical ones, such as preferred terminology or style, questions are a sign of a professional approach. This is the equivalent of the gathering of requirements […]
“Can’t read: won’t buy”: why you should localise your website
“Can’t read: won’t buy”: why you should localise your website “Can’t Read, Won’t Buy: 2014,” is a catchy title of a report published in April 2014 by an independent research firm Common Sense Advisory (CSA Research). The report contained findings of a survey of more than 3,000 global consumers in 10 non-Anglophone countries in Europe, […]
