How to sell online in France
6 tips for companies wanting to make it big in the French market France is one of the world’s largest e-commerce markets. In 2019, it ranked as the sixth-biggest e-commerce market in the world, valued at $43 billion. Selling online may be also a good first step to test the waters before launching a full-fledged […]
Effective business communication in France (or how to avoid being another Emily in Paris)
Have you seen “Emily in Paris”? Did you find it funny, cringy or infuriating? I must admit I found it rather funny. Yes, the clichés are lazy and the way they are used cruelly lacks nuance and subtlety. I am not offended, though. Like many other French Netflix users – tired and anxious under the […]
Too much “thank you” in France puts you in the position of inferiority
When I lived in the UK, I often heard a judgement about French businesses, restaurants or commerce that the customer service is rude and unhelpful. It is true to say that phrases such as “I’m afraid we don’t…” or “I am really sorry, but” are not really part of the French language. The excessive use […]
Why did the world laugh at the French President’s mistake?
Last year a piece of news about the French President Macron made a lot of readers giggle. The President possibly switched between French and English a bit too fast. When talking about the Australian PM’s wife, he misused the word “delicious” — délicieuse — because in French it also means “delightful”. Question: what if a […]
