How to sell online in France
6 tips for companies wanting to make it big in the French market France is one of the world’s largest e-commerce markets. In 2019, it ranked as the sixth-biggest e-commerce market in the world, valued at $43 billion. Selling online may be also a good first step to test the waters before launching a full-fledged […]
Why should you hire a professional translator if you have bilingual staff?
I’ll be the first to admit: I have built my industry knowledge and maintained my translation skills in my in-house software development jobs. In other words, I was part of the in-house staff who spoke languages. A lot of translation work landed on my desk. However, in many cases, especially in development and testing […]
“Can’t read: won’t buy”: why you should localise your website
“Can’t Read, Won’t Buy: 2014,” is a catchy title of a report published in April 2014 by an independent research firm Common Sense Advisory (CSA Research). The report contained findings of a survey of more than 3,000 global consumers in 10 non-Anglophone countries in Europe, Asia, and South America. Specifically, the research assessed online language […]
Why did the world laugh at the French President’s mistake?
Last year a piece of news about the French President Macron made a lot of readers giggle. The President possibly switched between French and English a bit too fast. When talking about the Australian PM’s wife, he misused the word “delicious” — délicieuse — because in French it also means “delightful”. Question: what if a […]
