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how-to-sell-in-france

How to sell online in France

6 tips for companies wanting to make it big in the French market France holds a prominent position in the European e-commerce landscape. The French e-commerce sector generated a total revenue of €159.9 billion in 2023, showing a 10.5% growth from the previous year. The market value is estimated at €84.32 billion in 2024, with […]

Paris-la-Seine

Business etiquette in France (or how to avoid being another Emily in Paris)

Have you seen “Emily in Paris”? Did you find it funny, cringy or infuriating? I must admit I found it rather funny. Yes, the clichés are lazy and the way they are used cruelly lacks nuance and subtlety. I am not offended, though. Like many other French Netflix users, tired and anxious under the second […]

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Too much “thank you” in France puts you in the position of inferiority

When I lived in the UK, I often heard a judgement about French businesses, restaurants or commerce that the customer service is rude and unhelpful. It is true to say that phrases such as “I’m afraid we don’t…” or “I am really sorry, but” are not really part of the French language. The excessive use […]

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