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“Can’t read: won’t buy”: why you should localise your website

“Can’t read: won’t buy”: why you should localise your website

“Can’t Read, Won’t Buy: 2014,” is a catchy title of a report published in April 2014 by an independent research firm Common Sense Advisory (CSA Research). The report contained findings of a survey of more than 3,000 global consumers in 10 non-Anglophone countries in Europe, Asia, and South America. Specifically, the research assessed online language […]

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