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Too much “thank you” in France puts you in the position of inferiority

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Elzbieta DuboisFollow

Elzbieta Dubois @ElzbietaM·

8 Jan

Debunking translation myths. Day 5.
"My bilingual staff can translate that marketing flyer 'real fast' and won’t cost me anything".
Yes, but you distract them from their primary job.
The financial cost to these distractions is $10,375 per person, per year.
#xl8

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Elzbieta Dubois @ElzbietaM·

7 Jan

Not translating your checkout [into] the language of your customers […] could cut off entire countries from your addressable market, leading to lost sales.
https://slator.com/demand-drivers/stripe-says-lack-of-translation-most-common-error-in-european-e-commerce/

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Elzbieta Dubois @ElzbietaM·

7 Jan

Day 4 of debunking myths about translation.
Why are you ready to accept a non-professional service in translation? Like in other trades, translators complete certifying courses where they learn about tools, technologies, methodologies and resources to perform their duties.
#xl8

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Elzbieta Dubois @ElzbietaM·

6 Jan

Day 3 of "debunk the translation myths"
Being a native speaker alone DOESN'T make you fully competent in the language. We speak our native tongue organically. A professional has studied the native language - its rules, syntax, meanings.
#hireapro #xl8 #L10n

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Elzbieta Dubois @ElzbietaM·

6 Jan

A very famous brand (hint ➡ one of the GAFAM) sent me the new year's wishes by email with this subject line:
"Nous vous souhaitons nos meilleurs vœux"
(We wish you our best wishes)
I didn't read the mail.
Poorly written marketing copy doesn't inspire confidence in your audience.

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What exactly do you pay for when you hire a translator?

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